Musicbed Challenge
Campaign Overview
Outline
30-day Filmmaking Competition
Categories include Narrative, Documentary, and Spec Ad
Submissions must include a song from a provided playlist on Musicbed
Increase traffic at the top of the funnel
Increase brand awareness
Increase account creations
Build a wave of momentum
Goals
Frame from 2022 Narrative Winner: “Spoon” by Victor Velasco
Responsibilities
Lock panel of industry-leading judges including Academy-Award Winners, ASC, DGA, and more
Secure sponsors for in-kind and cash contributions
Create + Execute Social Media Strategy
Oversee prize delivery + winner announcement
+ More
Campaign Manager
2020 - 2023
Frame from 2022 Spec Ad Runner-Up: “Astro Armis” by Guille Moron
Results
2022 Top-Level Stats
900+ submissions
93,000,000 impressions
400,000 reach
Frame from 2022 Documentary Winner: “Shared Plant” by Jiakai Lou