Social Media Strategy

Musicbed

Responsibilities + Contributions

    • 2016 - 2018: Managed + community managed all social media accounts

    • 2021 - 2023: Oversaw brand strategy for all social media accounts

    • Oversaw weekly, monthly, and campaign-related social media content plans

    • Approve content calendar

    • Approve creative including copy, design, and film to adhere to brand standards and post accuracy and purpose

    • 12% Audience Growth YoY from 2021 to 2022

    • Maintained 5% and above organic engagement rate from 2021 to 2023

Filmsupply

Responsibilities + Contributions

    • 2016 - 2018: Managed + community managed all social media accounts

    • 2021 - 2023: Oversaw brand strategy for all social media accounts

    • Oversaw weekly, monthly, and campaign-related social media content plans.

    • Approve content calendar

    • Approve creative including copy, design, and film to adhere to brand standards and post accuracy and purpose

    • 25% Audience Growth YoY from 2021 to 2022

    • Maintained 4% and above organic engagement rate from 2021 to 2023

Trust

Responsibilities + Contributions

    • Oversaw launch of Trust social media platforms

    • Established and maintained brand standards

    • Oversaw weekly, monthly, and campaign-related social media content plans.

    • Approve content calendar

    • Approve creative including copy, design, and film to adhere to brand standards and post accuracy and purpose

Label

Responsibilities + Contributions

    • Oversaw launch of Label social media platforms

    • Established and maintained brand standards

    • Oversaw weekly, monthly, and campaign-related social media content plans.

    • Approve content calendar

    • Approve creative including copy, design, and film to adhere to brand standards and post accuracy and purpose